Startup Ecosystem, This is for You!
Your Journey Starts Here
At StartingHub, we believe that being a startup founder is like riding a rollercoaster—thrilling, terrifying, and always an adventure! Founded by Iva and Roel, we’re here to help you navigate the twists and turns of leadership without losing your mind (or your health). Think of us as your personal cheerleaders and coaches, empowering you to lead with resilience, balance, and a big dose of well-being. Ready to thrive in the startup world? Let’s make it happen—together!
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The Founder’s Freedom Formula Masterclass
Unlock Your Leadership, Investor Influence & Peak Performance to Scale Without Limits!
Our Mission & Values
At StartingHub, we’re on a mission to turn startup founders into rockstar leaders who not only crush their goals but do it while having a blast! We believe that thriving doesn’t have to come at the expense of your sanity—because a happy founder leads to happy investors, and that’s how we build successful startups!
Community Rocks
We’re all about creating a vibrant tribe of founders who support each other! Imagine a lively campfire where ideas are exchanged, collaborations are sparked, and friendships are forged—this is where the magic happens!
Well-being First
Sure, we help you build a killer business, but we’re also dedicated to keeping you balanced and energized. Burnout? Nope, not on our watch! We’ll make sure you’re thriving like a well-watered plant—happy, healthy, and growing strong!
Growth with a Smile
Who said learning has to be boring? We make your journey exciting and enjoyable! It’s not just about the destination; it’s about the fun you have along the way. Think of it as leveling up in a video game—full of adventures and surprises!
Transparency is Key
We believe in keeping it real. No fluff, just honest conversations and genuine support. We’re here to guide you through the entrepreneurial jungle with clarity and camaraderie—because teamwork makes the dream work!
Why Us? We Speak Your Language
Burnout & Mental Health
You’re not just tired—you’re toast, burnt to a crisp. It’s like your brain’s running on 1% battery, and not even a triple espresso can save you now. The grind is relentless: your focus is shot, decisions are all over the place, and your personal life? Let’s just say your friends think you’ve gone off-grid.
Burnout’s like your software crashing right when you need it most—total disaster! We focus on setting smart boundaries, hitting reset quickly, and keeping you running smoothly—no more system failures.
Don't let burnout derail your drive. It's time to reignite your energy and power forward at full speed!
Leadership Development
You’re a genius at building products, but managing people? Not so much! It feels like herding cats, and not the cute kind. Team conflicts throw you off, and you’re stuck wondering why no one’s as motivated as you. You’re juggling awkward conversations, team drama, and the constant feeling that you’re the only one rowing the boat. You wish you could inspire them, but right now, it feels more like you’re micromanaging a circus.
Let’s turn chaos into clarity. You’ll master tough talks, delegation that sticks, and leading a team that actually follows your vision—no babysitting needed.
Done feeling like a reluctant babysitter? Let’s turn you into a confident leader who gets things moving—without all the drama! Call us or sign up for our newsletter to start your journey.
Work-Life Imbalance
Family guilt, work guilt—feels like you’re starring in your own guilt-tripping reality show! You’re juggling meetings, bedtime stories, and never-ending Slack notifications. You’ve got one foot in the boardroom and the other in the playroom, but right now, it’s more like you’re tripping over both. Your energy’s tanking, your personal life is waving a white flag, and you’re about one missed dinner away from a family intervention. And if you don’t have kids yet, don’t worry—your gym shoes are gathering dust and judging you for all those missed workouts.
Harmony isn’t a unicorn; it’s real! We’ll help you set boundaries, say ‘no’ without guilt, and actually show up where it counts—whether that’s the boardroom or brunch.
Tired of feeling like a work-life circus act? Let’s chat and turn this juggling act into a smooth groove—no clown shoes required!
VC Pressure & Growth
VCs have one love language: ROI, and they want it yesterday. You’re stuck in a race against time, trying to make miracles happen on a startup budget. It’s like you’re on a reality show called Who Can Scale Faster? You’re hustling to prove you’re the right bet, but the constant grind for growth is draining the fun out of your big dreams. It’s starting to feel like a hamster wheel, except this one comes with KPIs!”
Growth doesn’t have to mean grinding yourself down. We’ll help you manage VC expectations, show real progress, and build trust—all while keeping your sanity intact.
Want to stop feeling like you’re always playing catch-up? Let’s turn VC pressure into confidence. Call us or sign up for our newsletter!
Generic vs. Tailored Coaching
Another coaching program that’s ‘guaranteed’ to work for everyone? Yeah, right. That’s like getting diet advice from a pizza delivery guy. You’ve tried the cookie-cutter stuff, and it’s about as helpful as one-size-fits-all pants—they never fit right and always pinch where they shouldn’t.
We get it. Your startup isn’t some generic template, so why settle for generic coaching? We dig deep to understand what makes your journey unique. From tackling investor drama to handling team chaos, we shape our coaching to fit your reality—like those custom-made jeans that feel just right. Let’s make this personal, because your journey is anything but standard.
Why settle for an off-the-rack solution when you could have a custom suit? Let’s get you fitted for success! Call us or sign up for our newsletter to start the fitting.
Click the button below to join our complimentary masterclass in June
TEAM-UP WITH US
Recurring Premium Masterclasses
On the house Masterclasses—your first sip of leadership magic! Held throughout the year, these sessions are overflowing with practical tips to boost your skills fast. It’s like getting a sneak peek at the secret menu! Don’t be left behind—sign up now and be the first to snag a spot at the next one.
Summer Heatwave Hustle: Leadership Bootcamp
Your first sip of leadership magic! Held throughout the year, these sessions are overflowing with practical tips to boost your skills fast. It’s like getting a sneak peek at the secret menu! Don’t be left behind—sign up now and be the first to snag a spot at the next on.
Harvest Your Startup Superpowers: Cultivating Success This Autumn
A 4 week intensive! This isn’t just about getting cozy; it’s about getting real. Imagine all your leadership problems crashing down like a pile of wet leaves—messy, unavoidable, and frankly, kind of gross. This rapid-fire bootcamp will turn your leadership from “meh” to “hell yeah,” all while you’re still bundled up in your favorite sweater. No fluffy marshmallows here—just solid survival skills
Our flag-ship 12-weeks Leadership Accelerator transformation journey
Leadership Accelerator is a 12-week transformation journey where leaders don’t just grow—they fight to survive. It’s our flagship offering and the crown jewel of our startup arsenal! Think of it as your lifeboat in the middle of the valley of death. This isn’t just a course—it’s a survival kit, complete with personalized coaching, strategic hacks, self-assessments, and accountability check-ins that won’t let you off the hook. You’ll be surrounded by founders who are battling the same startup chaos, sharing real wins, messy losses, and tips that actually work. Here, we plant the seeds, nurture them, and watch your skills grow like wildflowers—stubborn, resilient, and impossible to ignore.
Executive 1:1 Premium Coaching
Think of our 1:1 coaching as having your own strategic partner—someone who cuts through the noise, helps you navigate the chaos, and empowers you to take decisive action. No capes needed, just real, tailored solutions for your startup journey
Monthly Masterminds
Our Mastermind Groups are the secret society of founders—invite-only and hand-picked to ensure you’re surrounded by the brightest minds in the game. Imagine sitting down with Lisa, a fintech founder who went from a meltdown over funding to a major breakthrough, all thanks to the exclusive support of her mastermind crew.
READY?
Start Your Journey Now!
Click the button below to join our complimentary masterclass in June
Meet the Crew
At StartingHub, we’re not your average coaching crew. We’re here to shake things up and turn startup founders into leadership legends. Whether you’re putting out fires or juggling 10 things at once (and who isn’t?), we’ve got your back with no-nonsense coaching, practical tools, and a dash of tough love. Founded by Iva and Roel—your go-to duo for transforming overwhelmed founders into resilient, confident leaders—we’re all about helping you thrive, not just survive. Ready to lead with purpose, stay sane, and crush those goals? Let’s make it happen—together!
Between us, we’re more certified than your local IT department! With Roel clocking in as an ICF MCC (that’s Master Coach for those keeping score at home) with over 10,000 hours of coaching, plus stints as Vice President of the ICF, and Iva stacking up her ICF PCC, Marshall Goldsmith's Stakeholder Centered Coaching, and cross-cultural coaching expertise, we’re pretty much the Swiss Army knives of coaching. Together, we tick the boxes like Team Coaching, Supervision, and even have the inside scoop on DISC & Motivator training (we know how to push your buttons—in a good way!). Oh, and here’s the real proof of our skills: we’ve both been happily married to our partners for over 20 years and successfully survived raising teenagers—so yeah, we’ve got the highest black belt in relationship communication. With all that experience, we’re more than ready to help you tackle whatever comes your way.
Meet Iva, the Czech-born coach who’s seen more of the world than your average globetrotter. With 25+ years of international experience, she’s been everywhere—From being an equity partner at a top law firm, to coaching founders on startup rollercoasters across continents. Based in Tokyo now, Iva is the calm in the storm, balancing sharp business acumen with a nurturing touch (she’ll organize your chaos while keeping you zen). She’s all about structured communication, keeping founders from hitting burnout, and making sure business success doesn’t come at the cost of well-being. Oh, and did we mention she’s also an angel investor? Yeah, she’s kind of a big deal.
Iva Buschmann
Founder
Picture a Dutchman who traded IT management for coaching, Spartan races, and Navy SEAL-level challenges. Roel’s journey took him from leading corporate teams through chaos to working side by side with Tony Robbins, where he helped people unlock their full potential—while running marathons and dodging obstacles (literally). Now based in Germany, Roel’s coaching is all about pushing limits with a mix of tough love and “no excuses” action. Whether it’s getting you through a mental roadblock or cheering you on through a metaphorical marathon, Roel’s mission is simple: break through, succeed, and stay sane while doing it.
Roel Schaart
Founder
WE ARE NOT
We’re not for everyone—our magic is exclusive to startup founders and VC-backed trailblazers!
We’re definitely not your run-of-the-mill coaching platform that just connects founders with random coaches and takes a cut of the action. Nope! Our signature program is designed with you in mind, and you’ll have us guiding you personally every step of the way. We get it—founder life can be a wild ride, and we believe in nurturing that journey!
And let’s clear the air: we’re not just a well-being platform. While we totally believe in you feeling great and being your best self, we also help you level up your leadership skills. The skills that got you here? They won’t cut it for where you’re heading. Let’s evolve together!
WE DO NOT DO
We’re not therapists or psychotherapists. Sure, we care about mental well-being, but we’re here to supercharge your performance and leadership skills, not provide clinical treatment. Think of us as your personal cheerleaders, not a therapy session!
We don’t do DIY or self-service! While our library is packed with goodies, our main gig is high-touch VIP coaching and mastermind groups. We’re all about providing that personalized support and expert guidance—no wandering around aimlessly! Plus, our accountability coaches will keep you on track like a personal trainer for your startup dreams.
We’re not here for non-founders or corporate execs. Our programs are designed specifically for founders! We know that corporate bigwigs have access to a world of executive coaches, so we’re putting all our energy into helping founders like you shine!
And let’s be clear: StartingHub isn’t a consultancy, and we don’t help you snag funding. But we will roll up our sleeves to make sure you’re pitch-perfect when you face those investors! We’ll help you get your team in tip-top shape because we know that investors are looking for rockstar teams, not just shiny products!
TESTIMONIALS
John Doe
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John Doe
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John Doe
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TESTIMONIALS
Alex Moreno
Before I joined StartingHub’s 12-week Leadership Accelerator, I felt like I was trapped in a never-ending whirlwind of responsibilities. Every day was a firefight—tackling a million tasks at once while struggling to make clear decisions, I was burning out faster than a cheap light bulb. My biggest challenge? I had no clue how to delegate without feeling like I was losing control over my startup. It was like trying to hold water in my hands, and I could feel my business slipping away.
Then I met Roel, and everything changed. His coaching was like a breath of fresh air in a stuffy room. Using his Founder's Focus Framework, we tackled my chaos head-on. In our very first session, he helped me pinpoint key tasks I could delegate—those pesky jobs draining my energy but perfectly suited for my capable team. I remember that exhilarating moment when I started to release control and trust my team. It felt like a massive weight lifted off my shoulders, all thanks to Roel’s insightful guidance and unwavering support.
What truly distinguished this experience was the tailored attention I received. Roel didn’t dish out one-size-fits-all advice; he took the time to dive deep into my unique challenges and crafted strategies specifically for me. We even practiced tough conversations, like negotiating project timelines and addressing my fears around delegation. Those role-playing sessions were absolute game-changers! I walked away not just with practical tools but with the confidence to use them effectively.
Thanks to StartingHub, I’m no longer just managing my startup; I’m leading it with purpose and clarity. My team is thriving, and I’m making confident decisions. Best of all? My investors have noticed the positive changes in my leadership style and appreciate the strides I’ve made as a founder. Their renewed faith in my ability to navigate the company toward success has been the cherry on top!
Mira Voss
The transformation I experienced through StartingHub’s Leadership Accelerator, especially under Iva’s expert guidance, was nothing short of revolutionary. As both a founder and a mother, I was spinning plates, trying to balance running my startup with raising my kids, all while yearning for a moment to breathe. I was perpetually exhausted, feeling like I was failing in every aspect of my life—a true juggling act gone wrong.
Working with Iva was like finding a lifebuoy in a stormy sea. She understood the unique challenges I faced, and together, we developed personalized strategies that transformed how I managed my time. With tools like the Time Management Matrix and her Boundary-Setting Framework, I learned to prioritize effectively, allowing me to focus on what truly mattered—giving my best to both my family and my business without sacrificing my sanity.
What I valued most about Iva was her empathetic yet practical approach. She encouraged me to embrace my dual roles as a mother and a leader, reminding me that it’s perfectly fine to ask for help and that I didn’t have to do it all alone. After our sessions, I emerged with a renewed sense of confidence, ready to lead with clarity and purpose.
Thanks to StartingHub and Iva’s unwavering support, I’m not just managing my startup; I’m thriving as both a leader and a mom. My team respects my vision, and my investors have taken notice of the positive shifts in my leadership style. This program is a must for any founder wanting to elevate their game while maintaining balance in their lives—trust me, you won’t regret it!
STILL NOT SURE?
Frequently Asked Questions
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Why Iva and Roel?
Because we’re like Batman and Robin—only instead of fighting crime, we’re tackling startup chaos head-on with our 40+ years of combined experience. We’ve studied under the best in the world, including industry legends like Marshall Goldsmith and Tony Robbins, honing our skills to provide you with top-tier coaching.
Did you know there are only about 2,100 Master Coaches globally? Roel is one of them! With over 10,000 coaching sessions under his belt, he has encountered a wide range of challenges and successes—let’s just say he’s heard and seen it all.
Iva brings a wealth of cultural experience, having lived and worked in countries like the Czech Republic—home to over 10 unicorns—Germany, which sees €6 billion in annual startup investment; Malaysia; Australia; China, known as the evolution hub of technology; and now Japan, where the startup scene is booming, particularly in fintech and AI.
Not many coaches possess this firsthand cultural insight alongside extensive coaching experience and certifications. Simple as that.
We understand that juggling the demands of startup life and family can feel like a high-wire act. As married professionals with families ourselves, we know how vital it is for founders to have order in both their personal and professional lives. Our coaching approach emphasizes balance and well-being, ensuring you’re not just thriving in business but also nurturing your family life.
How are we better than others?
Our only goal is to make your life better—because, let’s face it, being a founder can feel like juggling flaming torches! We start by listening, giving you the chance to offload all that heavy stuff weighing you down. With less weight on your shoulders, we can get to work with a clearer head. We genuinely care about your success, and with our unique blend of experience, we’re confident there’s no one quite like us. Yep, we’re a bit cocky about it! This year, we even dodged our summer holidays (not the best example of self-care, we know) and locked ourselves in our ‘innovation lab’ (okay, it’s really just our office, but it sounds cooler) to work tirelessly on developing the best program to support founders like you because our passion for StartingHub is unstoppable!
What languages do you use?
We can communicate in English, Czech, German, and Dutch! But our real specialty is empathy and support. With our experience and cultural insight, we’re excellent at reading people. While we primarily focus on Europe, anyone from around the world is welcome to join us—all our programs and materials are in English.
How do you measure success?
For us, success is about so much more than just the bottom line; it’s about the incredible transformations we see in our founders! Sure, we keep an eye on our KPIs, monitor website clicks, and count how many fantastic founders join our programs—and yes, we even brave the boring financial sheets from our accountant—but that’s just the business side of things.
So, how do we truly measure success? It’s all about the success stories YOU create! Your milestones, breakthroughs, and those lightbulb moments are what make our hearts swell with pride. And let’s be real: we’ve got a secret stash of champagne hidden in the office just waiting for those big wins. Because what’s a success story without a little bubbly celebration?
How much time is required from me when I join?
We know your time is valuable, so let’s break it down
Free Masterclasses: Just 1-2 hours of your time for some great insights—equal to one episode on Netflix!
Bootcamps: Plan for about 2-3 hours a week—that’s just a fraction of the time you’d spend scrolling through social media!
Growth Accelerator: This is a 12-week commitment, requiring around 3-4 hours each week. Instead of spending that time trying to figure out how to assemble new furniture (we know how frustrating that can be), invest in your growth instead—and hire someone to do that for you!
1-on-1 Coaching: Tailored to your needs
READY?
Start Your Journey Now!
Click the button below to join our complimentary masterclass in June