About Us
Meet the Crew
At StartingHub, we’re not your average coaching crew. We’re here to shake things up and turn startup founders into leadership legends. Whether you’re putting out fires or juggling 10 things at once (and who isn’t?), we’ve got your back with no-nonsense coaching, practical tools, and a dash of tough love. Founded by Iva and Roel—your go-to duo for transforming overwhelmed founders into resilient, confident leaders—we’re all about helping you thrive, not just survive. Ready to lead with purpose, stay sane, and crush those goals? Let’s make it happen—together!
Between us, we’re more certified than your local IT department! With Roel clocking in as an ICF MCC (that’s Master Coach for those keeping score at home) with over 10,000 hours of coaching, plus stints as Vice President of the ICF, and Iva stacking up her ICF PCC, Marshall Goldsmith's Stakeholder Centered Coaching, and cross-cultural coaching expertise, we’re pretty much the Swiss Army knives of coaching. Together, we tick the boxes like Team Coaching, Supervision, and even have the inside scoop on DISC & Motivator training (we know how to push your buttons—in a good way!). Oh, and here’s the real proof of our skills: we’ve both been happily married to our partners for over 20 years and successfully survived raising teenagers—so yeah, we’ve got the highest black belt in relationship communication. With all that experience, we’re more than ready to help you tackle whatever comes your way.
Meet Iva, the Czech-born coach who’s seen more of the world than your average globetrotter. With 25+ years of international experience, she’s been everywhere—From being an equity partner at a top law firm, to coaching founders on startup rollercoasters across continents. Based in Tokyo now, Iva is the calm in the storm, balancing sharp business acumen with a nurturing touch (she’ll organize your chaos while keeping you zen). She’s all about structured communication, keeping founders from hitting burnout, and making sure business success doesn’t come at the cost of well-being. Oh, and did we mention she’s also an angel investor? Yeah, she’s kind of a big deal.
Iva Buschmann
Founder
Picture a Dutchman who traded IT management for coaching, Spartan races, and Navy SEAL-level challenges. Roel’s journey took him from leading corporate teams through chaos to working side by side with Tony Robbins, where he helped people unlock their full potential—while running marathons and dodging obstacles (literally). Now based in Germany, Roel’s coaching is all about pushing limits with a mix of tough love and “no excuses” action. Whether it’s getting you through a mental roadblock or cheering you on through a metaphorical marathon, Roel’s mission is simple: break through, succeed, and stay sane while doing it.
Roel Schaart
Founder